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期刊杂志

    用信息技术为风景名胜区管理提升助力

    关键词:风景园林;风景名胜区;数字旅游;营销平台;电子商务

    Key words:landscape architecture; scenic areas; digital tourism; marketing platform; electronic commerce

    摘要:以国家“十一五”科技支撑计划课题“数字旅游服务示范工程”的研究成果为基础,探讨了信息技术在风景区应用的发展趋势,即在现代服务业的框架体系内创造新的旅游服务模式,构建“统一平台、营销共享,结算独立的联合体”,一个中立的第三方技术平台;并最终通过信息技术的运用实现风景区自然资源保护数字化、运营管理智能化、产业整合网络化的目标。

    Abstract:The article is based on research results of the National Science & Technology Pillar Program in the Eleventh Five-year Plan Period — "Digital Tourism Services Demonstration Project", explores the application trends of information technology in scenic areas, namely setting up a new tourism service mode within the framework of the modern service industry system, and building a marketing shared, settlement independent and unified neutral platform. Digitized protection of scenic natural resources, intelligent operation management and networked industry consolidation will be ultimately achieved with information technology.