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期刊杂志

    媚俗景观的符号学探源

    关键词:风景园林;媚俗;景观;语言;符号学

    Key words:landscape architecture; kitsch; landscape; language; semiotics

    摘要:媚俗与通俗不同。通俗艺术主张艺术介入大众的日常生活,提升普通人的生存品质;媚俗艺术则通过提供粗俗的感官刺激攫取金钱或权力,它只会降低人们的生活品味,还可能成为极权的工具。因此,在把通俗艺术的理念和手法应用于景观设计时,应对媚俗的景观保持鉴别和警醒。媚俗景观的根源可能来自景观语言的句法学、语义学、语用学3个方面。在这3个方面加以辨析,有助于鉴别、避免和抵制媚俗景观,提升景观设计的艺术品质。

    Abstract:Kitsch is different from popular. Popular art engages itself into people's daily life in order to promote their life quality, while kitsch art provides vulgar sensuous stimulation in order to grab money and power. Kitsch art can only lower people's taste or be utilized by totalitarianism. When introducing the ideas and manners of popular art into landscape architecture, it is necessary to keep alert to kitsch. Kitsch landscape can possibly originate from syntax, semantics, or pragmatics aspects of landscape language. The analysis of these origins is helpful to distinguish, avoid, and resist kitsch landscape. The artistic quality of landscape will therefore be promoted.

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