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期刊杂志

    中国花卉旅游发展轨迹研究

    关键词:园林植物;花卉旅游;发展轨迹;中国

    Key words:landscape plants; flower tourism; development track; China

    摘要:中国繁荣灿烂的花卉文化顺应历史长河不断发展。如今,丰富的花卉自然文化资源与巨大的旅游市场机遇相结合,促成中国花卉旅游产业的复兴,其呈现点状发展态势,且在地域扩展和产业链延伸方面潜力巨大,如广西横县的茉莉花节、安徽宏村的油菜花田、云南昆明的斗南鲜花市场等均引发旅游热潮,有效提升了当地的经济社会效益。按照时间脉络梳理中国花卉旅游的4个历史发展阶段;从需求拉动、文化推动、竞争压力和产业融合视角剖析花卉旅游发展的内部动因,并呈现当代中国花卉旅游发展的地理分布现状。

    Abstract:The Chinese flower civilization keeps developing splendidly along the time. Nowadays, as with a great abundance in flower resources and massive potential in tourism industry, China has seen the rise of the flower tourism markets, which are distributed in dispersed dots geographically. And it has great potential in regional expansion and industrial chain extension. For instance, the China International Jasmine Cultural Festival in Heng County of Guangxi Province, the rape flower fields in Hong Village of Anhui Province and the Dounan Flower Market in Kunming of Yunnan Province all achieve great success in attracting thousands of visitors from all over the world, leading to a substantial improvement of the local socio-economic benefits. This paper firstly presents four developing stages of China's flower tourism in its history with the clue of time. After that, it analyses the driving forces of the flower tourism development from the perspectives of demand, culture, pressure and industrial convergence. Finally, the geographic distributions of the flower tourism activities in China are listed according to different regions and types.

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