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    基于游客行为偏好的传统村落景观情境感知价值研究

    关键词:风景园林;传统村落;游客行为;景观情境;感知价值

    Key words:landscape architecture; traditional village; tourist behavior; landscape context; perception value

    摘要:围绕传统村落景观保护与旅游发展的良性互动,以寻找景观情境感知与游客行为偏好之间相互作用的内在规律为主线,将景观感受旅游行为的主体与景观环境组织的客体相结合,基于景观感受行为理论,以安徽宏村、浙江诸葛八卦村和江西篁岭村为研究对象进行现场调研和数据分析,以游客的全游性/小空间性行为偏好、体验性/参与性行为偏好,以及重游性/推荐性行为偏好为线索,对传统村落景观情境的完整度、交互度和印象度进行了定量化的测度和评价,探讨了景观情境感知价值与游客行为偏好之间相互作用的关系。研究结果不仅有利于传统村落旅游的可持续发展,更为传统村落景观的保护和规划提供了新思路

    Abstract:Focusing on the favorable interaction between landscape protection and tourism development of traditional village, and searching for the inner law of interaction between landscape context perception and tourist behavior preference, the subject of landscape perception tourism behavior and the object of landscape environment organization are combined. Based on landscape perception behavior theory, field investigation and data analysis are conducted at Hong Village in Anhui, Zhugebagua Village in Zhejiang, and Huangling Village in Jiangxi. The integrity, interaction, and impression are quantified and assessed by the entirety / spatial behavior preference, experience / participational behavior preference, and revisit / recommended behavior preference of tourist. The interaction between landscape context perception value and tourist behavior preference is then discussed. The result of this study not only is favorable for the sustainability of traditional village tourism, but also provides traditional village landscape protection planning with a new approach.

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