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    园林博览园游客满意度影响因素及机理分析——基于结构方程模型的实证研究

    关键词:风景园林;武汉园博园;博览型园林;游客满意度;结构方程模型

    Key words:landscape architecture; China (Wuhan) International Garden Expo; garden festival; tourists' satisfaction; structural equation model

    摘要:以第十届中国(武汉)国际园林博览会博览园为研究对象,构建测量博览型园林游客满意度的结构方程模型,运用问卷和访谈法,对游客满意度影响因素及机理进行研究,结果表明:潜变量中“社会与文化环境”对“满意度”影响最大,“感知价值”其次。分析各观测变量可知,可达程度中的“交通便捷程度”,物质与空间环境中的“地形”“水景”,社会与文化环境中的“文化娱乐活动”“园林地域文化”,管理与运营环境中的“治安环境”“工作者服务”,感知价值中的“门票价格”“时间成本”对相应潜变量有较大影响,这些主要因子影响着游客满意度。

    Abstract:In this paper, a structural equation model of measuring the influencing factors and mechanism of tourists' satisfaction of Garden Expo was established. Taking the 10th China (Wuhan) International Garden Expo as an example, and based on the questionnaires and interviews, the authors did the research. The results show that "the social and cultural environment" is the most influential factor to "the tourists' satisfaction" among all latent variables, and "the perceived value" is the second. Then, among observational variables, the "traffic convenience" of "accessibility", the "topography" and the "waterscape" of the "material and space environment", the "cultural and recreational activity" and the "garden regional culture" of the "social and cultural environment", the "public security environment" and the "workers' service" of the "management and operating environment", the "ticket price" and the "time cost" of the "perceived value" have more significant impact on latent variables than other observational variables. These are main influencing factors that influence the tourists' satisfaction.

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