| 摘要: |
| ：“网红景点”现象催生的由脱域认知转向在场体验
的大众游览行为，带动诸多城市场景“被景区化”，并表现出
一些特征性空间问题。以重庆市李子坝“三层马路老街区”为
研究对象，通过问卷调查，采集基础信息、认知差异及体验评
价3个维度的调研数据，借助配对样本t检验、配对卡方检验
剖析游客脱域与在场不同游览阶段的认知差异特征；利用体验
综合评价分析游客对空间体验的满意度，使用因子分析、多元
回归分析揭示出，在网络媒介影响下，感官体验因子＞景观体
验因子＞文化体验因子＞场景氛围因子＞空间服务因子的空间
体验评价影响程度。研究发现：网络媒介已成为当下青年人与
空间建立关联的一个重要锚点，它打通了脱域与在场的空间间
隔，但也对部分人群造成了阻隔；同时，传播的信息更多被标
签化的空间表征限定，由此带来游客空间认知的隔断性及片段
性；在网络媒介已介入空间更新的背景下，对现实空间的规
划、建设及管理应遵循媒介传播规律，营造空间体验。 |
| 关键词: 风景园林 网络媒介 网红景点 游客认知 空
间体验 空间评价 |
| DOI： |
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| 基金项目: |
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| Disembedding to Presence: A Study on Tourists'Cognition and Spatial Experience in "the Old Blockwith Three-story Roads" of Liziba, Chongqingunder the Influence of Network Media |
| YANG Ling,MENG Fanwei,WANG Zhongde |
| Abstract: |
| Nowadays, the public's visits have transferred from
disembedding cognition to the present experience owing to the
internet-famous attractions, giving rise to urban renewals with "being
scenicized" sites along with spatial characteristics. The research
object is "the old block with three-story roads" of Liziba, Chongqing
city. A questionnaire survey is conducted to collect research data
from three aspects: basic information, cognitive differences, and
experience evaluation. Then the analysis about the cognitive
differences between tourists' disembedding cognition and presence
experiences is completed with the help of matched samples t-test
and chi-square test. Whether tourists are satisfied with their on-thespot
spatial experience or not is comprehensively evaluated. The
factor analysis and multiple regression analysis are utilized to reveal
the factors of spatial experience evaluation under the influence of
network media. According to the importance, these are as follows:
sensory experience factors, landscape experience factors, cultural
experience factors, and spatial service factors. According to the
research, the network media has become an important anchor point
for establishing the connection between young people and space
which has bridged the spatial interval between disembedding and
presence, but also caused a barrier to some people. At the same
time, the disseminated information is more limited by the labeled
spatial representation, which brings fragmented spatial perception
and the disorderliness due to the space-time transcending. Under the
background that the network media has intervened in spatial renewal,
the planning, construction and management should follow the law of
media communication and create spatial experience according with it. |
| Key words: landscape architecture network media internet-famous
attraction tourist cognition spatial experience spatial evaluation |
